**Effective Date:** Aug/31/2025

This Privacy Policy explains how Designed Financial Freedom ("we," "us," or "our") collects, uses, and protects your personal information when you use our financial coaching services (the "Services"). By using our Services, you consent to the data practices described in this policy.

1. Information We Collect

We collect information that you provide directly to us, as well as information we collect automatically when you interact with our website and services.

Information you provide directly:

• Contact Information: When you contact us through our website, email, or a discovery call, we collect your name, email address, and phone number.
• Financial Information: As part of our coaching program, we may ask you to provide details about your income, expenses, debts, assets, and other financial data necessary to create your "Financial Freedom Roadmap" and other personalized documents.
• Testimonials and Feedback: If you provide us with feedback or a testimonial, you consent to us using your name, and potentially your image or video, in our marketing materials.

Information we collect automatically:

• Usage Data: When you visit our website, we may collect information about your IP address, browser type, operating system, and how you interact with our site. This is typically done through analytics tools (e.g., Google Analytics).
• Cookies: Our website may use cookies to improve your user experience and collect usage data. You can control cookie usage through your browser settings.

Information from third parties:

• Payment Processors: When you make a payment for our Services, your payment information is handled by a third-party payment processor Affirm or Klarna. We do not store your credit card or bank account details. You should review the privacy policy of the third-party processor to understand their data practices.
• Other Platforms: When you engage with us on social media (e.g., Instagram, LinkedIn), we may receive information about you from those platforms in accordance with their privacy policies.
• Third-Party Tools: We may use other third-party tools and platforms to deliver our services. These may include, but are not limited to:
  • Video Calls: Zoom
  • Document Sharing: Google Drive

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our Services, including creating your personalized documents and conducting coaching sessions.
• To communicate with you about your account, program updates, and to respond to your inquiries.
• To process payments for our Services.
• To improve our Services and develop new educational materials.
• For marketing and promotional purposes, such as sending you information about our services or using your testimonials. You can opt out of marketing communications at any time.

3. Sharing and Disclosure of Your Information

We do not sell, trade, or rent your personal information to others. We may share your information in the following limited circumstances:

• With Service Providers: We may share your information with trusted third-party service providers who help us operate our business (e.g., our CRM system, and payment processors). These service providers are bound by confidentiality obligations.
• For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with legal processes, protect our rights, or ensure the safety of our clients or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4. Data Retention Policy

We retain your personal information for as long as necessary to provide our services and to comply with our legal obligations. We will securely delete or anonymize your data after a period of three years following the completion of your program, or as required by law.

5. Your Rights Regarding Your Information

You have the following rights concerning your personal information that we hold:

• Right to Access: You have the right to request a copy of the personal information we have about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete information.
• Right to Erasure: You have the right to request that we delete your personal information, subject to certain legal obligations to retain the data.

To exercise any of these rights, please contact us using the information provided below.

6. Age Limitations

Our services are intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18. If you are a parent or guardian and believe we have collected information from a child under 18, please contact us immediately.

7. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. We use a variety of security technologies and procedures, but please be aware that no method of transmission over the internet or electronic storage is 100% secure. You are responsible for keeping your client portal passwords and account information confidential.

8. Your Choices

• Opt-Out: You can opt out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails.
• Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our website may be inaccessible or not function properly.

9. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "Effective Date" at the top of this document. Your continued use of the Services after such changes constitutes your acceptance of the updated policy.

10. Contact Us